Crisp Yellow Sign Lights Draw Attention to Drive-Thru Coffee Joint
We often hear that timing is everything, and for the Water Street Coffee Joint in Kalamazoo, Michigan, the timing for a new addition couldn’t have worked out better.
“We had been discussing adding a drive-through service to this location for years,” explains Kirsten Field, creative director for Water Street Coffee. “In mid 2020, changes in the adjacent parking lot allowed for a traffic flow shift. And with the onset of the pandemic, we were motivated to keep contactless options available to our customers.”
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