In business for more than 50 years, the Friendly Bake Shop of Frankfort, New York, was struggling. Too few options in the display case, a dingy, dated space, and three generations of family members with differing ideas on how to move the family business into the future.
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If you listen closely, you can hear the sound of a movement gaining steam. Whereas for many years, the price of goods reigned supreme, consumers are beginning to realize that it’s often better to pay for quality and service rather than simply buy cheap and get what you pay for. Barn Light Electric certainly understands this approach and so does the Red Oxx Manufacturing company in Billings, Montana. Their success story is a classic one wherein they care deeply about old world craftsmanship, not simply churning out products. If their name sounds familiar, we first visited Red Oxx last fall in a post where we described a remodeling project in one of their facilities.
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What’s inside your business walls may seem more important than what’s outside, but the exterior lighting on your commercial building is often the first thing your customers see. Your exterior style sets the tone for your business and can either turn people off or draw them through the door. For Carrie, a Featured Customer in the South Park neighborhood of Seattle, a great deal of time went into choosing the exterior lighting for her new business — the Stockbox Grocery.
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If lights grab your attention like they often do to us, you’ll find that many businesses utilize some sort of angle shade lighting for their signage. These shades are highly versatile and are easily customized to fit the different physical parameters a sign may have. These types of sign lights feature a gooseneck arm that comes in a variety of sizes to make sure you get just the right projection and angle of light. You can choose a traditional cone-shaped shade, or perhaps a more rounded head, like an Emblem Shade Gooseneck Light, suits your style.
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When tackling all the details involved in opening a new business, many people focus on what’s inside the doors more than anything else. For Carrie, today’s Featured Customer in the South Park neighborhood of Seattle, a great deal of her time and effort went into the exterior lighting of the Stockbox Grocery.
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Sometimes it’s the little things that can make a big difference in drawing attention to your business. Take this Nashville country store for example. The Loveless Hams & Jams Country Market is part of the famous Loveless Café where the biscuit recipe has been a closely guarded secret since the café first opened in 1951.
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