One of the most important components of a company’s brand is color. Color attracts attention — like bees to the brightest blooms — and you want your colors to accurately reflect not only your company’s style and vibe but be a color that people will associate with your name. The Tractor Supply Company, the country’s largest retail farm and ranch store, is synonymous with the color Barn Red. They use it very effectively in their graphics, on their website, in their building design, and on their signage. This store, located in Black Mountain, North Carolina, boasts a beautiful example of commercial lighting finished in the brilliant Tractor Supply shade of red. Read More »