Brand identity is critical to any business success. Not just a logo, color, or design, but the sum of these that help convey your business’s personality, stability, and credibility to consumers. Knowing when to tinker with a successful branding scheme takes a keen eye.
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If you love furniture, there’s no better place than High Point, North Carolina, during Market Days. The excitement is electric as more than 75,000 people descend upon the Piedmont region to browse and buy everything from sofas and settees to vanities and trestle tables. Showrooms are decked out with the finest furniture and fabrics, and many offer food and drinks hoping to entice shoppers to linger just a bit longer.
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Design trends get a lot of play in January as we try to figure out what’s hot and what’s cooling off. One trend we see holding steady is the rustic/modern blending of both old and new elements.
Our friends at Wolf & Wing Interior Design embrace this style and often use barn lights to add a classic but clean look to a space. The design team recently transformed a turn-of-the-century space that once housed a shoe store into a modern restaurant with plenty of rustic elements for interest. Located on the South Shore of Long Island, the restaurant, called Flight, is casual and comfortable but with a more sophisticated atmosphere than other area bars and restaurants.
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The words warmth and elegance are rarely used to describe an office. But when Luke Dubbeldam designed the office spaces for a client in the seed potato business, he suggested copper pendants to bring those very characteristics to this busy work space.
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An entrepreneur at heart, Jack Glasser was still in high school when he started Glasser Images. Eleven years later, his company has grown to include a staff of photographers and assistants who moved recently to a brand new studio in the heart of downtown Bismark, North Dakota. The new location is bigger, more modern, and offers much needed space for the growing business.
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The older I get, the more I appreciate good task lighting. And the smaller the task, the more focused the lighting needs to be! Debbie, an obsessed quilter, (her words, not mine) built a studio next to her Outer Banks home where she and her friends could quilt. Bright, direct lighting was imperative to the space.
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