One of the biggest challenges in the service industry is not only providing excellent service, but also creating the right atmosphere for customers. Comfortable seating, lighting, and décor all add to the ambiance of a commercial space and, hopefully, offer a distinction from the competition.
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When Aaron and his wife, Trudy, searched for a place to establish Hidden Coast Tattoo in Sebastopol, California, they discovered that landlords often have preconceived notions about the tattoo community. When they finally found space available with an amenable landlord, they weren’t thrilled with the builder-basic, bland space.
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Christopher Ritchie has been designing furniture for companies such as Neiman Marcus, Horchow, and Ballard Catalogs for 25 years. With a lifelong passion for design and custom woodworking, Christopher has launched Industrial Home, a new concept that focuses on interior design services, home furnishings, and accessories in the quaint western Maryland town of Frederick. One of his recent renovation projects was for a local hair salon that needed an update.
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Creating the right atmosphere in a place of business can mean the difference between wild success, mediocrity, or dismal failure. While two businesses may offer the exact same products or services, the space that draws people in and makes them feel comfortable with amenities and, dare we say, great lighting, will gain more attention in the marketplace.
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